Lovdahl Gormsen, a competition law specialist at the British Institute of International and Comparative Law, is bringing the class action at the Competition Appeal Tribunal in London as an opt-out case. “I don’t think the users are entirely clear when they click on the terms and conditions how unfair that deal is.” “They are exploiting users by taking their personal data without properly compensating them for taking that data,” said Lovdahl Gormsen, who added that Facebook had a “completely disproportionate” relationship with its users. Worldwide, Meta makes 98% of its income from advertisers, who are able to target specific demographics and consumers because the company has built up profiles of its users through their online activity.
